About FanPlay IoT
FanPlay IoT is the world’s first sports IoT Platform that transforms the way fans & players engage during & after the sports event. It supports a huge fan base from kids, and young adults, to seniors in a fun & entertaining way. Through sports, it nurtures the spirit of fitness by offering smart technology products & app-based services. FanPlay IoT is the official partner of CSK for the Tata IPL and Kerala Blaster of the Indian Super League.
The Challenge
The official website of FanPlay IoT was not at par with the energy & vigor of the vision it stands for. It faced many issues like
- Not mobile responsive
- Too slow
- The UI / UX & the layout were outdated
- Content was not updated
- Product catalog was not user-friendly
- Lack of proper information on their services
The management wanted to redesign their website which has to take into account the following wishlist
- An engaging website for sports fans especially those who love cricket & CSK
- The UI/UX must be trendy to match the industry standards & appealing to the fitness enthusiasts
- To enable the eCom module with a shopping cart & the payment gateway
- The Call to Action was twofold:
- To increase the mobile app downloads
- To sell the products online
Our Approach
- To start with, we had Discovery Meetings with the client to understand their customers, products / services & specific requirements.
- Our creative & content strategy team did online research on the competitors’ website & other industry related websites to understand their standards.
visit site to read more: enabled more whistles from the CSK Cricket Fans by redesigning the FanPlay IOT website
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