How we increased the leads of a leading tin manufacturer by 2X, through a Solid SEO Strategy

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SEO, three simple letters that you may have heard in digital marketing circles, but hardly dug down deep to understand what they truly mean. A true SEO strategy is one that essentially uses qualitative content principles and technical improvements to improve online traffic and rankings. However, the true essence of the SEO strategy only shines through when you are able to drive more web traffic, even as your competition remains stiff!

ABOUT NIKITA CONTAINERS

Established in 1993, as a small manufacturing unit for aluminium tubes in Umbergaon, Nikita Containers have grown across geographies, manufacturing and packaging diverse goods and supplying to customers all over the globe. Their product range includes metal food containers, tin food containers, square and rectangular containers, round containers, cookie containers, confectionery containers, talcum powder containers and custom and decorative containers.

THE CHALLENGE

However, increased competition in the market had left a dent in their growth. Poor market visibility had stolen a share of their market pie,  especially in Tier 1 cities. Given this scenario, could the 25-year old pioneer in manufacturing & supplying tin containers overtake competition in specific locations and become the market leader once again, with a cost effective digital marketing approach? We were about to find out.

OUR SEO EXPERTISE

Our team of SEO marketers, analysts and consultants brought together their best minds to set some of the most relevant goals for the client: reducing bounce rate, getting backlinks, increasing organic traffic, improving page speed and so on.

The challenges that lay in front of us included:  

  • NIL Keyword positions
  • No Local optimization 
  • Low Website traffic
  • Lack of on-page SEO
  • Unstructured Content
  • Lack of online leads

We identified the Key Goals for SEO to be as follows: 

  • Targeted keywords in first page (30 % of keywords on 3 months, 100 % on 6 months)
  • Increasing website traffic month-on-month for desired TA
  • Reducing the bounce rate
  • Improve user experience on website 
  • Increase the backlinks based on domain authority 
  • Upgrade website to match Google algorithm updates
  • Google business profile creation and optimization 
  • Increase Web Enquiries 

Click here to learn more: How we increased the leads of a leading tin manufacturer by 2X, through a Solid SEO Strategy

 

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